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He's been U2's sunglasses-sporting chairman of the board for 35 years. If anyone knows what this front man lark is all about, it's him. (The April edition of Q magazine features a list of the 100 Greatest Frontmen, with Bono coming in at Number 2.) 1. Front is important but so is back. Get the right people to watch yours -- band, missus, management, your mates. 2. Lie about your height, even if you're 5'10" like me. 3. Don't imagine the audience doesn't know who you really are -- they really do...in a very intimate way. You live in their ear after all,